The brand of nutritious snacks that empowers small producers to innovate and access high-value markets.
Launched
Location
2022
Mexico
Business Model
B2B + B2C food venture (fair-trade snack brand). Multi-channel sales: retail (organic & specialty stores), corporate (office snacks), distributors (future: supermarkets & national chains). Reinvestment model: purchases from small producers at above-market prices + advance payments, alongside reinvestment into producer infrastructure & training.
Tech products
Traceability system (QR codes, storytelling, impact measurement), Local dehydration & packaging hubs (infrastructure to process fruit near origin), (Roadmap) Tech-enabled logistics and supply chain coordination for scaling
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